In a recent presentation at the Nike S23NYC office, SNKRS GM/VP Lucy Rouse stated that for highly popular sneaker releases, such as the recent Travis Scott x Air Jordan 1 Low OG “Olive” and the recent Lost And Found AJ1 restock, nearly half of the entries are bots, and there are millions of entries for each of those releases. Furthermore, Nike confirms that it receives nearly 12 billion bot entries a month. Additionally the Travis Scott x AJ1 “Reverse Mocha” received nearly 3.8 million entries alone, which means almost 1.9 million were bots.
The good news is that, according to Rouse, Nike has up to a 98% success rate in eliminating bot entries.