As the product collection has evolved, Nike has implemented a charitable component that serves the community. With each BHM product sold, a portion of proceeds benefits the Ever Higher Fund, whose mission is to assist communities with knowledge, resources and tools for the next generation of leaders.
Nike’s 2014 BHM collection raised $1 million, assisting organizations that leverage sports to maximize the potential of underserved youth. The goal is to increase the charitable giveback each year.
It has been encouraging to see Black History Month gain further worldwide awareness. Nike is excited by societal progress and its BHM efforts are a gratifying example of elevating sport in a positive way.