Yeah. So basically Weedmaps has been the defacto directory for weed shops since like 2008 and shyt. They've been charging companies thousands of dollars a month for adverstiments of their listings and deals, as well as the placement for the listings and deals (you pay extra to rank higher. they charge ALOT for the high ranking spots).
Weed has been an illegal industry this entire time until very recent years. Even now, a lot of legal companies don't use banks because they can't. So how has been Weedmaps been accepting payments for the hundreds/thousands of shops they've advertised for 12+years? Cash. A LOT of cash. Having dealt with WM in the past i know for a fact they've had tons of shops or deliveries paying them six figures a month over the years. And the pay the monthly bill they simply would send a runner to WM's HQ's and drop off a bag of cash. We're taking 100-200k in advertising fees a month just from one shop/delivery. And there was a number of these payments that the FBI saw themselves, watching the runners park in the parking lot, enter the building with a bag and leave without the bag and enter back in their car and leave the parking lot 5 minutes later. They were monitoring WM's HQ's for a while.
Weedmaps definitely hasn't been declaring all of those dollars, especially considering they've been accepting all this cash from mostly illegal stores. Pre-2018 you did have some shops in CA that had a kind've gray area legal status, but there also has been many many more shops that were just straight up trapping the whole time. After 2018 Weedmaps spent another two years accepting cash from any and everybody until the pressure from CA gov't made them kick off all the unlicensed operaters in January 2020.
Considering WM has made the move to go public it may indicate that Biden's people are giving them a pass. The clout Weedmaps has built can NOT be replicated. Leafly has done the best job but still falls way short. All the other directory sites have tried and are garbage. I've had extensive discussions over the years with tech dudes and dudes deep in the weed game about possibly starting a WM competitor and it's just not possible right now unless you got billions of dollars. WM's created the market and dominates and is essential to legal weed moving forward and working properly