Blockbuster Bubble finna pop

[FLATOP]

Men in Black was terrible for reasons within their control - egos, poor decision making, bad faith

Dark Phoenix was terrible for reasons outside their control - Disney-Fox merger, reboot incoming, fans being more knowledgable about the behind the scenes aspects

Godzilla and Secret Life of Petz show the new reality for Hollywood: get a low Rotten Tomatoes score wont see your shyt. Reboots, sequels and franchises arent a guarantee anymore. If anything, moviegoers are becoming more respectful of quality.

Disney may make it look effortless but their quality control is impeccable. If the other studios cant match that then they need to push for more theater chains to have subcription services

 

[MartyMcFly]

This has been one of my beefs. I miss the era of targeted movies, especially as a black person. During the late 80’s-00’s you were hard pressed to not find a black movie to go to, some became universal classics, color purple, bad boys, some were black classics, boomerang, love and basketball, soul food etc, and some were garbage but fun to watch during that era, booty call or how to be a player

Amazing that in such a hypersegmented world that Hollywood has taken the view of everything has to be randomly diverse and made for the biggest audience possible.

I think this goes to an earlier point about audiences picking and choosing what the movie theater is for. In a world where only blockbusters are being made because the audience has decided to catch smaller movies at home, you can’t afford to not macro target. You have to hit everyone because they’re all four quadrant movies that cost a lot of money to make. The movies you’re talking about? Those are now Netflix, Hulu, Amazon movies. It sucks but that’s where the market is

 

[Mantis Toboggan M.D.]

This has been one of my beefs. I miss the era of targeted movies, especially as a black person. During the late 80’s-00’s you were hard pressed to not find a black movie to go to, some became universal classics, color purple, bad boys, some were black classics, boomerang, love and basketball, soul food etc, and some were garbage but fun to watch during that era, booty call or how to be a player

Amazing that in such a hypersegmented world that Hollywood has taken the view of everything has to be randomly diverse and made for the biggest audience possible.

Rising cost of visual effects and movie tickets has a big role in this . Studios always just look for a big hit for all audiences instead of really trying something bold and the writing usually isn’t much of a priority.

 

[dora_da_destroyer]

I think this goes to an earlier point about audiences picking and choosing what the movie theater is for. In a world where only blockbusters are being made because the audience has decided to catch smaller movies at home, you can’t afford to not macro target. You have to hit everyone because they’re all four quadrant movies that cost a lot of money to make. The movies you’re talking about? Those are now Netflix, Hulu, Amazon movies. It sucks but that’s where the market is

that's not true, for as average as it was, a lot of women came out to What Men Want. Get Out was also one that brought in black people but grew from WOM. Girls Trip is another. Furthermore, these types of movies cost $10-50M to make, so you don't need to macro target to pull a profit. Black movies were never big money makers back then, but they turned a profit vs. their small budgets and they resonated with their demographic. People like targeted content, that's why there is so much content now...it's not all supposed to appeal to everyone, it does its job of capturing the right audience tho

 

[MartyMcFly]

that's not true, for as average as it was, a lot of women came out to What Men Want. Get Out was also one that brought in black people but grew from WOM. Girls Trip is another. Furthermore, these types of movies cost $10-50M to make, so you don't need to macro target to pull a profit. Black movies were never big money makers back then, but they turned a profit vs. their small budgets and they resonated with their demographic. People like targeted content, that's why there is so much content now...it's not all supposed to appeal to everyone, it does its job of capturing the right audience tho

But get out wasn’t marketed as a black movie; it was marketed as a horror movie by a black filmmaker. So it being a horror movie eschews it going down the lane of something like boomerang. Horror is a different beast. So I don’t include it in this equation. Maybe that’s me.

And yeah women came out for what men want but it wasn’t a huge hit. It probably would’ve done better on Netflix or amazon or Hulu. If the movie costs 20 and you’re probably spending another 20 to market it, you gotta make more than 50 domestically and more than 70 worldwide. You’re barley making a profit if you’re making one at all. So that’s a business decision. Whereas if you put it on Netflix with that 20 mill budget, you don’t need to spend as much advertising it and I guarantee you’ll get more eyes on it.

Yes people like targeted stuff but rarely is that targeted stuff making 100 mill at the box office anymore. Something like Girls Trip is an exception these days and no longer the rule. And studios sometimes need shyt to crack 100 mill for their bottom lines

 

[dora_da_destroyer]

But get out wasn’t marketed as a black movie; it was marketed as a horror movie by a black filmmaker. So it being a horror movie eschews it going down the lane of something like boomerang. Horror is a different beast. So I don’t include it in this equation. Maybe that’s me.

And yeah women came out for what men want but it wasn’t a huge hit. It probably would’ve done better on Netflix or amazon or Hulu. If the movie costs 20 and you’re probably spending another 20 to market it, you gotta make more than 50 domestically and more than 70 worldwide. You’re barley making a profit if you’re making one at all. So that’s a business decision. Whereas if you put it on Netflix with that 20 mill budget, you don’t need to spend as much advertising it and I guarantee you’ll get more eyes on it.

Yes people like targeted stuff but rarely is that targeted stuff making 100 mill at the box office anymore. Something like Girls Trip is an exception these days and no longer the rule. And studios sometimes need shyt to crack 100 mill for their bottom lines

you're missing the point, these movies don't have to make $100M...they didn't in the past, but they were loved. people went to the movies because something spoke to them, it could be a communal event. they don't make shyt for niche communities anymore, just CGI action/hero flicks and kids movies

 

[MartyMcFly]

you're missing the point, these movies don't have to make $100M...they didn't in the past, but they were loved. people went to the movies because something spoke to them, it could be a communal event. they don't make shyt for niche communities anymore, just CGI action/hero flicks and kids movies

They didn’t in the past and didn’t need to. That’s what I’m saying. It’s a different day now. A completely different day. A movie making 50 million in 93 is a big deal. A movie making 50 mil in 2019 is a big deal for the wrong reasons. Studios have completely different expectations now, right or wrong.

Horror is a niche community at times. Not every horror flick will make get out or Halloween money, so they release them on VOD or on shudder to lower the overhead and make sure the audience who wants to see the flicks will see them. And because, as filmmakers will tell you on any podcast, studios have different expectations now. If the movie doesn’t make 100 mill they don’t want to release it.

This is a world where Disney puts a billion dollar movies like tic tacs. Other studios are doing all they can to catch up. And merging with fox has put even more pressure on them to release movies as big or bigger. It’s why a movie I loved from last year, support the girls, didn’t get much of a release. But if there were 20 years ago it would’ve. Same with Fast Color. Or this years The Last Black Man in San Francisco.

I completely hear your point and i get where you’re coming from. I’m just saying this is a different decade and era now and studios can’t afford to play small ball. They’ve said this.

 

[dora_da_destroyer]

I completely hear your point and i get where you’re coming from. I’m just saying this is a different decade and era now and studios can’t afford to play small ball. They’ve said this.

They absolutely can...putting up volume on small budget movies is a lot less risky than flopping on blockbusters. Expecting everyone to want to see a 3.5 hour $250M movie every weekend is a dumb model that's become problematic. Putting out a variety of 90 minute $15M movies in limited/targeted theaters can rack up wins as well. Hollywood is lazy, this has been proven, and the excuses you're giving (albeit "from hollywood") don't fly.

A lot more people making money off of small ball $1-$5 scratchers than winning the mega millions, hollywood can easily do the same, it's about creating the right mix.

 

[Brandeezy]

I think once each studios' streaming service is up and running, the number of movies hitting theaters will drop a lot. It'll get to the point where only proven blockbusters will be the only movies released in theaters. But that'll mean theaters will close and ticket prices/concessions will rise even more.

 

[MartyMcFly]

They absolutely can...putting up volume on small budget movies is a lot less risky than flopping on blockbusters. Expecting everyone to want to see a 3.5 hour $250M movie every weekend is a dumb model that's become problematic. Putting out a variety of 90 minute $15M movies in limited/targeted theaters can rack up wins as well. Hollywood is lazy, this has been proven, and the excuses you're giving (albeit "from hollywood") don't fly.

A lot more people making money off of small ball $1-$5 scratchers than winning the mega millions, hollywood can easily do the same, it's about creating the right mix.

They can but they ain’t. This is the way it is. The smaller movies either go to streaming services, go straight to VOD, or don’t get made. They make money on the blockbusters in order to afford to make smaller movies. And marketing now is a lot more expensive than it was 20 years ago. Everything is a lot more expensive than it was 20 years ago.

 

[NORFOLKSOWN]

Most weed shops sell syringes that cost $25-$30 for a G


Unscrew the cart and you could just refill it


Or you could mix it in peanut butter and create the ultimate edible lol

wasnt even thinking that's what you was talking about. Thought u was talking bout boy

 

[prophecypro]

MCU set expectations too high

 

[FlyRy]

Men in Black was terrible for reasons within their control - egos, poor decision making, bad faith

Dark Phoenix was terrible for reasons outside their control - Disney-Fox merger, reboot incoming, fans being more knowledgable about the behind the scenes aspects

Godzilla and Secret Life of Petz show the new reality for Hollywood: get a low Rotten Tomatoes score wont see your shyt. Reboots, sequels and franchises arent a guarantee anymore. If anything, moviegoers are becoming more respectful of quality.

Disney may make it look effortless but their quality control is impeccable. If the other studios cant match that then they need to push for more theater chains to have subcription services

Then explain Venom

 

[fact]

i also didnt know the robin hood remake with jamie foxx came out . Actually, i found out like 2-3 months after it flopped.

That was a shytty movie, front to back, hated that it was so bad, I like Jamie Foxx and Eggsy from kingsman.

 

[Formerly Black Trash]

Sad that Godzilla isn't doin well, but it should have came out later in the summer.

Dark Phoenix was always gonna bomb

MIB ditto

Dumbo didn't need a live action flick. shyt didn't that Pete's dragon bomb.

Ppl watched MIB cuz of Will Smith
And Tommy Lee

The movie looked bland