So here's the international breakdown so far
‘Black Panther’ Leaps Over $200M Offshore; Where It’s Hot And Where It’s Not
As
Disney/
Marvel’s
Black Panther continues its
record-breaking run at domestic turnstiles, it’s passing $200M at the
international box office today. That’s after logging
$199.2M through Tuesday in 48 markets. Worldwide, the
Ryan Coogler-helmed superhero movie has landed
$462.3M through Tuesday.
The overseas Tuesday was $14.6M to represent 11% of the opening weekend. It’s performing well ahead of
Doctor Strange and slightly topping last year’s
Guardians Of The Galaxy Vol 2 and
Thor: Ragnarok, neither of which were clear comps ahead of the opening weekend that
smashed expectations. Percentage-wise
BP‘s first Tuesday overseas outperformed that of
Captain America: Civil War which was at 10%.
The
UK has edged out
Korea as the No. 1 overseas market with $28.5M through Tuesday versus Korea’s $28.3M. Korea has nevertheless been
wild throughout the first week. Its opening was ahead of
Doctor Strange and
Ragnarok and already exceeded the entire runs of
Guardians Of The Galaxy and
Ant-Man. A huge Marvel hub, Korea sent a Valentine to
Black Panther when it opened on February 14 — a non-traditional Wednesday. That led in to four days of Chinese New Year holiday play.
Brazil is now the No. 3 market with $11.5M followed by
Australia and
Mexico tied at $10.9M.
France is next where T’Challa climbed past 1M admissions in the first week, the 3rd best start of the year and ahead of
Doctor Strange, Thor and
Guardians Of The Galaxy in their first 7-day stretches. The cume there is $9.5M.
Of the markets where
BP isn’t having as hot a run,
Germany and
Italy are at $6.7M and $4.1M, respectively.
Rivals over the weekend were quick to point to the lower returns there, saying the phenomenon we’re seeing elsewhere is not translating.
It’s fair to note that in the case of Italy, it’s not a terribly strong Marvel market, and
BP should finish similar to
Doctor Strange, DC’s Justice League and
Guardians 2.
Germany likewise doesn’t always overindex on Marvel, but it loves its Ana and Christian, and that was an impediment at open where
Fifty Shades Freed dominated the No. 1 spot for the 2nd weekend in a row in what is that film’s top market.
The holds in Asia will be ones to watch, and the jury is still out on whether this movie means films with predominantly Black casts will all of a sudden be guaranteed big numbers overseas, an issue we addressed before offshore play started. We’ll know more about front-loading this coming weekend, and the ultimate test will be China beginning March 9. Russia
opens tomorrow, followed by Japan
the following week and then China.