Beyoncé & Jay-Z Are Tiffany & Co.'s New Brand Ambassadors

AMcV'88

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Alexandre Arnault wrote, "As a lifelong fan of the Carters, it was a dream come true to work with such creative forces and make magic with this campaign. My heart is filled with gratitude towards you, B and JAY."



Tiffany recently acquired the spectacular artwork, which had been in the possession of a private collector since the early 1980s, adding another surprise and layer of storytelling to a vast, yet nuanced advertising effort, which is to break in print next month.

Meanwhile, the Basquiat painting, dating from 1982 and titled “Equals Pi,” ties a neat ribbon around a spectacular talent package, being a legendary New York artist that the Carters also admire, relate to — and collect.

“We don’t have any literature that says he made the painting for Tiffany,” Arnault related over Zoom. “But we know a little bit about Basquiat. We know his family. We did an exhibition of his work at the Louis Vuitton Foundation a few years back. We know he loved New York, and that he loved luxury and he loved jewelry. My guess is that the [blue painting] is not by chance. The color is so specific that it has to be some kind of homage.

“As you can see, there is zero Tiffany blue in the campaign other than the painting,” he added, noting that the artwork will ultimately take up permanent residence in Tiffany’s flagship boutique on New York City’s Fifth Avenue, currently undergoing renovation. “It’s a way to modernize Tiffany blue.”


ah, yes... Basquiat was a big Tiffany's fan.

cosplay Jay

:huhldup:
 

Clapsteel O'Neal

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This is the same vein of leeching that drove that man to drugs and put him under the floor early :mjcry:

Dude must be turning in his grave.

So are Jay and Beyoncé literally just there as ad props to celebrate Tiffany acquiring the painting? Who're then tacking on their own interpretation of inclusion as fact? Yikes :huhldup:
 

AMcV'88

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I cant believe this dude really wanna look like Basquiat. Its creepy as hell...

not going to lie, trying to look like him, in front of his never before seen piece for a LVMH campaign is nasty.
the mans work has been sanitized to the point whatever his work says, displays and stands for means very little.
 
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