Benny's problem is he believes he's Jay/50 type status but in reality he's the perfect #2.
so he's chasing hits when he should focus on his strengths.
The J Cole joint was about as commercial as he can go.
the 90s equivalent would be a well respected artist that tops out at gold records
I think the problem for all the Griselda guys is they were never like the 90s guys people claim they're like. Jay, Nas, Biggie etc were coming up with dope hooks from a young age. They had some basic understanding of song structure and had people in their corner (Diddy, Large Pro, Jaz, etc) to help sharpen their shyt. Jay came up with the D'Evils chorus and told DJ Premier exactly how he wanted it to be done. Nas gave the The World Is Yours hook to Pete and told him exactly how to sing it. Biggie started out the most raw when it came to that shyt, but by 1996/1997 he was better than everyone at it.
Fast forward to 1999 and Jay took up that mantle of having the best hooks and memorable/recitable moments in songs. Few years later, 50 was the king of that. But even if we take those types of guys out the picture...Wu had dope hooks. Jeru had hooks. 90s thugged out Fat Joe had hooks lol. Even the Lox had a handful of good hooks. Truth be told these guys would have been reserved to Stretch & Bobbito late night demos if they were around in the 90s.