There's actually a way for this match to end somewhat decisively without having either guy really lose momentum...AND you wouldn't need to have Ryback get attacked before the match (because then you wouldn't be giving the PPV crowd what they paid for)
Remember this?
Foley says that Punk's lengthy reign doesn't matter if he doesn't have any memorable "moments"...thus, why he HAD to take on Cena at Hell In A Cell.
Now he has to take on Ryback who shouldn't lose this soon in his build-up. However, we can't put the strap on him right now and you can't lose a Hell In A Cell match by DQ.
Here's my scenario. I call it
"The HALLOWEEN ENDING." 
Punk smugly gets some offense in on Ryback and taunts the crowd throughout the match for doubting "The Best In the World". At some point, he realizes that he can't put Ryback away because after smacking him with chairs, kendo sticks, knees, and the GTS, Ryback kicks out. At that point, Punk gets shook and Ryback begins to fukking BRUTALIZE him with the cage. Punk misses with his kick and gets his head knocked off with that clothesline. Shellshock...one, two, thr-KICKOUT.
Respect.
Heyman lets Punk out the cage and Punk tries to leave, Ryback won't have it and so they fight on the outside. They get to the announce tables and Punk hits one more GTS that lays Ryback on the announce tables. Crowd's like
Heyman tries to get Punk to leave the match since he can't pin him on the outside. Punk refuses and the camera catches him saying "I need to have my moment, Paul."
With Ryback on the tables, Punk climbs the cell. Realistically, the shyt is huge so I can't really expect him to climb the whole thing...but maybe he hangs off the side. If we wanted some true #fukkery , he'd go to the top. When he gets there, he points up, yells "BEST IN THE WORLD", and...
...onto Ryback...through the fukking announce tables. J.R. goes nuts, the crowd goes nuts. Both men are down...referee throws up the "X"....stretchers come out...bell rings and the match is called a "No Contest".
Both guys are on stretchers and Punk calls for his title from Paul because it's all that matters to him...hand barely hanging on to his belt...he screams "Best In the World" from the stretcher
...he gets wheeled to the back...
EMT's and medical staff attend to Ryback and try to get him on the stretcher...they get to the top of the ramp and at the last second, Ryback sits up in the stretcher like the fukking Undertaker, Michael Myers, or Jason...
...and that's how it ends. Great match...both guys "go over". Everyone leaves happy.
Should be the other way around. The ppv shouldn't be named hell in a cell it's dumb, especially when wwe's pg. They should get rid of the match altogether. It should be named Halloween Havoc
#fukkery
at all the outcome possibilities being discussed in this thread
to you.
