Ayo.... How Did No Limit Sell So Many Records?

OHSNAP!

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These dudes dont understand... Im not even hating. Look at No Limit's 98 record sales

List of No Limit artists who sold 500k that year

Big Ed

Magic

Skull Duggery

Master P (5 million with no singles)

Fiend

Ghetto Commission

Gambino Family (platinum)

Mystikal (triple plat)

Prime Suspects

Young Bleed (Platinum)

Man get the fukk outta here :mjlol:
shytton of fake news

Only NL acts to go platinum+ were P, Snoop and TRU

Silkk, Mystikal (both twice), Bout It and IGTHU OST and C went platinum

WCBB2, Down South Hustlers, Mia X (twice), Fiend, Kane&Abel, Soulja Slim, Mean Green, Da Crime Family (TRU), Foolish OST went gold. Maybe first WCBB too

P had a ton of big singles, Make Em Say Uhh, I Got The Hook-Up, I Miss My Homies were the biggest. Even Step 2 Dis, Foolish, Kenny's Dead, Mr Ice Cream Man, If I Could Change, Scream made some noise. Silkk had a few hits, Snoop had a few, TRU and Mystikal had minor hits, C had Down 4 My Ns
 

OHSNAP!

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average person including execs would never catch it...


remember i said be4 ... p treated the rap game like the dope game


nikkas who sold dope...know the old school vials..
3b1f5ca3-a11b-4ff3-b7d0-09be05889f78_1.003ab39eeb70cabbec6404820cd65f7b.jpeg

every color represented somebody elses work...hence the no limit colored cases..

it was impossible for nikkas on any label to drop albums every 2 weeks...on top of one another...n go gold or platinum...n these are rappers that dont really have a name for themselves..

p was the only label..ever to drop albums consistently every other week..n they were sellin...

he would drop a album...then throw a throwaway album...sountrack or a compilation with the same upc code jus off by a number or 2...

u wouldnt catch it... unless u tried to retun the compilation or soundtrack...with the receipt...or u sittin on the shytter readin the linear notes of the albums u just bought..

master p n lil flip was killin the game with this..loophole..

alot of flip mixtapes had similar upc to the leprechaun and the underground legend...


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notice that compliation n snoops debut got similar numbers..

then mystikal..n mac scan dont look nuthin like snoops scans..

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Shell Shocked and Ghetto Fabulous scans were from European CD's brah. Of course they got other numbers
 

360dagod

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It pretty much shows how isolated they were up there despite being the Mecca. From 97-00 there was no where that Master P wasn’t seen. He played NBA preseason games AND was heavily featured on WCW Nitro directly in the mainstream’s peak era of wrestling :dead: if you weren’t seeing and hearing P, Silkk, and Mystikal (AND NO LIMIT SNOOP), you simply lived in a box:mjlol:

Nobody talking about the heavy hitters breh...

We talking about the c class members
 

comatose1

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P WAS PRESSING HIS OWN CDS. THE BARCODES WERE GOING TO BE SIMULAR. ALL THE BARCODES AT MY MOM'S BAKERY ARE A FEW NUMBERS OFF FROM EACH OTHER. THERE ARE ONLY A HANDFUL OF PRODUCTS.

Ya this “barcode scam” isn’t adding up at all. If they’re not the same barcode they’re not gonna count towards another album’s sales. And if they were the same barcode, one of the albums is going to have ZERO sales because it’s only gonna count towards the first album with that barcode.

The barcodes being one number off is not strange at all when you consider how often P was putting out albums. He was most likely registering for multiple barcodes at the same time so that’s why they are so close.

And how do we know P was even the one in charge of the barcodes? Seems like something the distributor would be handling.
 

MR. SNIFLES

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Ya this “barcode scam” isn’t adding up at all. If they’re not the same barcode they’re not gonna count towards another album’s sales. And if they were the same barcode, one of the albums is going to have ZERO sales because it’s only gonna count towards the first album with that barcode.

The barcodes being one number off is not strange at all when you consider how often P was putting out albums. He was most likely registering for multiple barcodes at the same time so that’s why they are so close.

And how do we know P was even the one in charge of the barcodes? Seems like something the distributor would be handling.

I THINK P WAS DOING HIS OWN DISTRIBUTION. IIRC HE WAS TRYING TO START A DISTRIBUTION COMPANY WITH A FEW OTHER MOGULS AT THE TIME.
 

ThaRealness

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I'll never understand how muthafukkaz from other regions, countries, ethnicities, run up in these threads runnin they mouth on some johnny come lately just discovered rap music opinion with NO IDEA of what the fukk they are talking about.

EVERY single nikka in the south during that time was listening to no limit, whether YOU liked it or not, Straight up. Cant even debate this shyt anymore. If you was there or old enough to remember that shyt was pumpin outta every whip, dorm, step show, step party, hole in the wall strip club, club, party, function, ject, black high school/college football/hoop game.

Bbbbbutbbut the soundscan? They were trash tho, who listens to master p? He has no bars, he cant speak, silk only sold x records, i hate mystikal, why snoop of all people sign? how did no limit stay a float, blah, blah, waaaaah. Klowns on here sayin/askin the same shyt for 20 years...lol

Muthafukkaz bought their records. And listened n partied to the music all over the muthafukkin south n beyond. End of story.
I respect that. But it turns out the wiki page was major capping :yeshrug:

They should fix that.
 

jadillac

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No Limit was the opposite of the shiny polished Bad Boy era. And the West coast had fell off after Pac died.

No Limit was underground and bubbling all that time.

And plus when their cds came out, they'd be like $7.99 the first week. I remember buying Soulja Slim from Circuit City for that price. Meanwhile everyone elses album is $11.99.
 

Will Ross

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Not shocking back in the day people use to buy music.
You use to go to the store and pick up music based on the cover sometimes.
 

BmoreGorilla

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I’m sure there was some manipulation going on but I personally saw nikkas cop those albums. It was crazy to see. I’m from Baltimore and up until that point hip hop was very NY based here. Sure we bumped some west coast shyt but from the south it was all Scarface, 8ball&MJG, and some OutKast. Once No Limit opened the flood gates everything changed. Like somebody said earlier in this thread hip hop had gotten kinda jiggy and people wanted to hear that gangsta shyt. No Limit filled that void. I know nikkas who only copped bootlegs who bragged about copping all those albums
 

G.O.A.T Squad Spokesman

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But to answer the question, P was great at marketing obviously like @Doctor Wily said. But he was smart enough to take advantage of him being hot. When you're hot everything standing next to you is hot so he was smart enough to flood the market while he was hot.

Jay-Z could've did the same in 98-00 when Rocafella was scorching. He could've dropped new artists every other month if he put their upcoming release dates in the booklets of the newest album that dropped like No Limit did.

There was nothing special about Memphis Bleek besides who he was standing next to. Anybody rocking a Rocafella chain could've moved units at the time. The key was just keeping a low overhead for each product...not everyone worthy of a Hype Williams video nor a Timbo beat unless it's for the low.
 
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