You're wrong. Are you a professional troll or are you just this stupid?
Them sitting the game out brings global media attention to the situation. Obama will issue ANOTHER statement on this. The NBA is going to look like an organization who protects a racist in a primarily black league. The media is going to want even more answers now, because players have NEVER sat out a game in modern American history, especially not playoff games. The media will start asking questions, "why aren't league owners voting him out? He has a known racist past, why haven't past commissioners/owners done anything? Who's stopping the 3/4ths vote to get him removed from the league?" Sponsors will see all the negative heat all of these owners are bringing to the league and start bailing on the entire league. The league can't fine or suspend the players, or else they'll be forcing employees to work for an owner who is on record calling them "the enemy" and "100% lower than himself". The league would have too much heat on it for not removing him...and the owners would be forced to vote to remove him from ownership in order to save themselves.
It's not that hard of a process to follow my dude.