I'll say this and I'm done with this...
Sterling's mindset(nor will many others) won't change because he's made BILLIONS of dollars while living with this mindset his entire life. And at some point, being racist & discriminatory has probably made him MORE reveunue(ie kicking a minority out of a house or apt. in favor of a white person) So it's justified to him and it "works", and it "works" for all his friends who share his mindset
His logic is, he is where he is in life b/c of his entire mindset, which includes his thoughts on minorities/race. If he as a shytty racist lives in a $10 million dollar house, and a non-racist lives in a $100,000 dollar house, in his mind his way of thinking is CORRECT. He won, b/c he has more money than 99.999% of the human race. And it trickles down to the average white guy who may be racist and makes $90,000 a year and is more successful than the others around him.
This. Sterling has something of a slavemaster's mentality with the exception that he's paying his "slaves" but that mindset still holds true to him. They are making him richer so these blacks are tolerable. And yeah, I'm pretty sure that mindset is shared by people with minorities working under them in some capacity even in low level management like a McDonald's or whatever.
I hate to throw the term slavemaster around because these millionaires have no connection to the actual slaves most of their ancestors outside of skin color but that's the whole process behind Sterling's logic when he can't see the value of a person or race even when they are laboring for him.