This! I'm sick of the same settings.. I'm over Japanese and Chinese shyt. Then they do Vikings which has been done to fukking death! I'm sick of it. They could have done India, Thailand, The Moors, Zande warriors, Mali empire, Aztecs, Incans.. naw, we gonna get white on white on white on white.
Word.
I feel like Japan is what people think they want, but when they actually get it they'll be disappointed. You have Ghost of Tsushima coming out this year, and it's a grounded AAA game set in Old Japan. If that game doesn't tick those marks then I doubt Ubisoft could do any better.
Mesoamerica and East/West Africa would be inspired locations because people have hardly touched them if at all.
I would be up for Jim Crow Era South as well. We had Mafia 3, but I think Ubisoft would have more success with the concept as a AC game.