Ari Lennox breaks down and pleads to be released from her contract

CrimsonTider

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I think Ari needs to get the fukk away from the rap affiliated shyt and lean more into adult contemporary music. Whether it's Cole's dusty image or throwing her on tour with Rod Wave....

She isn't on some earthy hippy bohemian shyt like SZA or some tragic e-girl shyt like Doja that resonates in online spaces

She makes music that sounds like the stuff our parents loved. She's better suited to a HER type lane
HER flopped worse than Ari
 

Tetris v2.0

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HER flopped worse than Ari
Not disagreeing, but can you clarify on which criteria you mean?

I know HER is very visible on large mainstream stages but doesn't really sell much or move the needle culturally. Still, she gets regular work

She is protected and well managed and is presented very respectfully in the media with the focus being on her talent primarily and very little mention of sex appeal
 

The Intergalactic Koala

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In this era she didn't have to sign to anyone :what: this isn't the 90's all you need is solid management and connections you'd make yourself through collaboration

Griselda went from marketing their music on Bandcamp to becoming household names.

Hell Tyler The Creator started out with a shyt load of mix tapes before he became one of the best in the current era.

Ari can easily find her lane off the back of being a Dreamville member.

  • Go on Twitch to show off your music and skills
  • Work with random unknowns that fit her style
  • Stop bytching on X and focus on building the brand
In this era of "everybody is a artist", it's hard to feel for her when she's not being true to herself. And that shows in her music :francis:

If I wanna hear jazzy neo soul instrumentals over Thot topics, I would make my own mix with every nasty no named bytch that came and went.
 

CrimsonTider

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Not disagreeing, but can you clarify on which criteria you mean?

I know HER is very visible on large mainstream stages but doesn't really sell much or move the needle culturally. Still, she gets regular work

She is protected and well managed and is presented very respectfully in the media with the focus being on her talent primarily and very little mention of sex appeal
HER is Treated I’m the industry like a nepo baby. Ari more relevant than her
 

Black Excellence

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Griselda went from marketing their music on Bandcamp to becoming household names.

Hell Tyler The Creator started out with a shyt load of mix tapes before he became one of the best in the current era.

Ari can easily find her lane off the back of being a Dreamville member.

  • Go on Twitch to show off your music and skills
  • Work with random unknowns that fit her style
  • Stop bytching on X and focus on building the brand
In this era of "everybody is a artist", it's hard to feel for her when she's not being true to herself. And that shows in her music :francis:

If I wanna hear jazzy neo soul instrumentals over Thot topics, I would make my own mix with every nasty no named bytch that came and went.
This the real conversation at hand in terms of her music, we’ll see if anyone wants to be honest.
 

Tribal Outkast

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But I thought you was good as long as you had social media.. I thought you didn’t need record labels and marketing. She makes good music, people just don’t like her for some reason. There’s too many artists.. everybody ain’t gonna eat the same. Her leaving might actually be worse for her.
 

Tribal Outkast

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Idk.. I just feel like she doesn’t have “it”

I was never a fan of her voice and her music doesn’t have the edge that someone like SZA or Summer Walker has.
She definitely does have it
People just don’t like her
Or
They can’t keep up with all these damn artists

People don’t support then get mad about stuff like this.. well this is how artists are now. It is what it is. She knows this stuff gets her more headlines than her actual music which is absolutely dope
 

Awesome Wells

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When Ari signed that contract, there were enough books and online resources to keep her from signing that shyt. I'm sorry, but if you signed to a label after 2000s and got screwed with all of this info out here, you wanted to get screwed. No excuse for it. And there are still artists in 2024 signing fukked up deals.

This is exactly what I always think and say too, when artists come out publicly with these statements.

There's just too much information and resources out there to keep falling for the trickery in the music business now. They should all know better by now, if they do the work to be informed. But Dreamville as a boutique label is just sh*tty anyway. When they're not buying streams for their unknown artists, they're not paying or giving budgets to the others.

Cole been losing all damn year. He's finally starting to get exposed.
 

Braman

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If you from the dmv you know… dmv Nggas just love to be on some ‘other’ shyt. For no apparent reason

Wale, Stefon Diggs, KD, Mike Beasley….all variations of the same ngga

:pachaha:Even the chicks got it

smoke-duck.gif
 

Guvnor

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She doesn't understand, they are the reason why she is successful.

With SZA punch took her tracks and put that shyt out, that's why we got CTRL.

The label saw something fire and dropped the shyt. You got a nice voice but without them you are trash and they have given you enough advertisement. They don't want to over advertise and lose. She needs to just make good music and the shyt will work for her. This shyt got me feeling she will kill herself and got mental issues.
 

Hood Critic

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Not disagreeing, but can you clarify on which criteria you mean?

I know HER is very visible on large mainstream stages but doesn't really sell much or move the needle culturally. Still, she gets regular work

She is protected and well managed and is presented very respectfully in the media with the focus being on her talent primarily and very little mention of sex appeal
Because she spent years as a song writer before getting her own shot.
 
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