I don’t see what the difference is in having it on Max vs BR/Fite. If people want to see something they’re going to seek it out and get it how they can.I think there is a lot of potential long term benefit to having their biggest show ever seen by the biggest audience they would ever have for a PPV by putting it on Max. PPVs are where AEW almost always shines very highly and my guess is a lot of people who haven’t watched AEW or haven’t watched in a while would check it out for the spectacle of it.
WWE made less money on PLEs than they did PPVs when they went the WWE Network route (and probably on Peacock now too) but it’s had substantial long term benefits.
If you’re talking about them just maximizing potential viewers then they’d do best just running it in TV. But that’s also the thing that people love to kill WCW for, Running their biggest show/match on free TV instead of PPV.
I see both sides of the argument. Still to this day that’s probably the single greatest episode of a wrestling show i’ve ever seen and definitely one of the greatest moments ever in wrestling. I’ll take that night’s legacy over a big PPV as a promotion already making money
