I’m sure $530M worth of shoes and merchandise is going to cost more to have to sell at a reduced price.You know where the Yzy branding was on that upcoming "Not-Yzy" shoe Adidas is about to release?
It was right here
The insole is the only thing they had to replace. Adidas owns everything else about the shoe (ie Boost, designs, etc)
that they only spent ~$5-10M to produce and it was already overpriced
Okay. My final argument is if it’s so simple then why Adidas ringing the alarmthat they only spent ~$5-10M to produce and it was already overpriced
You got me looking at all the recent Yzy designs and its made me realize he really didn't have any control over there. Adidas just slapped his name on the box
These slides that I see the women wearing don't have "Yzy" branding at all except the box. Its the same for those ugly foams. No Yzy branding. its like Adidas knew this was coming.
If Adidas send all this stuff to the outlets at lower prices (ie $150 instead of $220 for the 350s) they will move most of this stock because folks will buy them for multiple of reasons.
about this?
probably to see if the public will allow them to sell them without too much backlash or do they need to wait another quarter or so.Okay. My final argument is if it’s so simple then why Adidas ringing the alarm