bro :
If we take the fact to middle america jay was an anonymous gangster rapper that took years of serious PR to overcome the damage that a church going 2 household daughter of good millionaires world at her feet went the cheap route. so prior you had hollywood and middle america intrigued off the good girl image. she was everywhere pepsi endorsements, austin powers, pink panther, then the Jay-Z attachment people shun at that still (not on the coli but on the street) Beyonce looked like she played herself.
only years later this dude making light of cheating on her and etc, the damage been done in regards to writers/casting ... she is not alluring like a superstar they look at her as 3 levels up Keisha Cole (no disrespect) but Beyonce was on the way to leaving the stratosphere she was that much of a superstar. now she resulted to the rihanna promiscuous appeal out of desperation and then only gets embraced by black media especially gays and black women.
there was no reason for any of this, without that dude. people would fantasize about being a great gatsby for her daisy but not after a dude like that. where in hiphops shallow world his known as the shallowest.