he's a stupid motherfukker. marketing your shyt towards people in general is a bigger payday than just marketing to target a small demographic of people outthere. in fact, what happens when the small demographic of people he wants to wear his clothing brand are no longer interested in wearing your shyt because it's no longer "cool". he'll be apologizing and trying to get anybody to wear his shyt. last time i remembered, his clothing company was NOT doing good in sales and was losing enough money where they had to close stores. 10 years from now, he will be out of business. obviously his mental issues is getting in the way of his business mindset.
but with that said, i never brought that brand of clothing because it looks corny and ugly.