Dude seems a bit off being a grown man and so concerned about "cool kids" and "in crowds" dude either has Peter Pan syndrome or he clearly was never the cool kid and is now using his position to define himself. In any case, A&F is a "all American" crakka brand, Urban Outfitters is where the truly cool kids shop![]()
Or maybe he just has an intimate knowledge of his business's key demographic![]()