Part 1
WWE has been in the news lately for RAW's ratings decline and there's a number of factors like easier accessible on the internet, Hulu, YouTube, people cutting cable, increase in population, there's no way to pinpoint one single factor, they all add up but I thought it'd be interesting to look through the years and see what was going on then.
We see our first ratings decline in
2001. the average rating is 4.64. The previous couple years the ratings were well over 5. My guess:
- WCW folds in February. With no competition and nothing to compare WWF to, some things start to stick out like sore thumbs.
- Invasion angle starts following WrestleMania and it's a disaster. WWF punks the WCW talent and stars like Sting, Goldberg, Steiner, Flair etc. don't make the move.
- Stone Cold is the hottest babyface in the company, him and The Rock. Stone Cold is turned heel for no reason and is singing and reduced to a chickenshyt heel.
2002. Average rating is 4.01. After the WCW debacle and the Austin debacle, Austin ends up leaving for a while due to creative differences. The Rock is becoming more of a movie star, part time talent and is gone for a while following SummerSlam. There's a brand extension. Smackdown! ends up becoming the better show with guys like Rey, Eddie, Benoit, Angle, Edge, Lesnar throughout the fall and into the new year.
2003. Average rating is 3.76. Another big decline. RAW is focused around Triple H vs. HBK as the main feud (Booker T is the WM
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feud ). Goldberg is brought in but is never built as the monster he was in WCW.
2004. Average rating is 3.67. Evolution is in full swing.
2005. Average rating is up to 3.81. Batista is built up as a new star and John Cena is brought in to replace everyone as the face of the brand. John Cena is still doing the throwback gimmick.
2006. Average rating up again to 3.90. Ruthless Aggression in full swing. Cena and Edge. Also everything surrounding ECW and them receiving their own brand.
Everything starts to seem like it's heading in the right direction.
But then
2007 happens. Average rating is down to an all-time low. 3.61. Worse than the Evolution days But why? A number of factors at play.
- John Cena began doing his MARINE gimmick last year but in '07 he's full on corny, no edge left to his character at all.
- ECW is a failure. Cokeboy completely destroys it and Heyman walks away. It's nothing like the old ECW. RVD who had seen a resurgence is punished for getting caught with weed with Sabu.
- Then the Summer comes and Chris Benoit decides to murder his family
2007 is a turning point and a year they would never really recover from.