90s brehs. Why did new jack swing die off?

[L. Deezy]

are we gonna say Motown sound was wack too?? sheesh

 

[BmoreGorilla]

Died off around mid-'92, it was replaced with the 'hip-hop soul' sound (MJB, Jodeci) where it became more about sampling classic hip-hop beats and stuff like that.

Yup sounds about right. The official nail in the coffin was when the Chronic dropped. That changed the course of black music

 

[Big Mark]

all the classic hits that still play today that New Jack Swing, and you say it was wack? wtf?

come on now.. my gawdddddddddddddddddddddddd

Im saying that from my perspective of New Jack swing as rap music. Were there some good song? Yeah, but I wasn't a big fan of it as hip hop.

 

[New Jeruzalem Journalist]

Around 95 -96

This guy still on that wave

I actually met this cat at a show in Philly a few years ago. We built for a minute and exchanged info, flicked it up, etc. Pretty cool dude. He was one of the opening acts. Smif N Wessun and Reef The Lost Cauz were the headliners.

 

[L. Deezy]

Im saying that from my perspective of New Jack swing as rap music. Were there some good song? Yeah, but I wasn't a big fan of it as hip hop.

oh...

well, it wasnt big rap wise. He had a few great songs but he worked with only Heavy D the most. Wrecks was eh. Red Head Kingpin was pretty good. I can see that..

 

[dora_da_destroyer]

that’s what I mean. The amount of black media faded through the 90s. We don’t have the amount of movies and tv shows we had back then. Plus the fusion of Rap and pop/r&b became the usual go to for marketing.

NJS faded way before black media declined...in the 00’s. Unless I read your comment wrong, black media, or a lack thereof, didnt have anything to do with the decline of NJS which died out by like 93

 

[Json]

NJS faded way before black media declined...in the 00’s. Unless I read your comment wrong, black media, or a lack thereof, didnt have anything to do with the decline of NJS which died out by like 93/94

Black media, like media in general, back then pushed things differently. Movie soundtracks were a whole business in and of itself. You could have six singles off one soundtrack hit top 20.

Black media faded long before the 00s. It concentrated into its own channels like UPN in 1995 or became marketed towards just black families.

The heyday your talking about was when black actors and media got major mainstream pushes was just the early 90s.
Wesley Snipes career was makes from 91-95.


Not saying there weren’t good stuff in the late 90s but there’s a reason House Party is remembered more than Love Jones.

 

[Kliq_Souf]

I don't think it died off, the sounds changed and it became modern RnB in the late 90's-early 2000's
I think these could all be called New Jack Swing or have elements of New Jack Swing







so on and so on...

 

[dora_da_destroyer]

Black media, like media in general, back then pushed things differently. Movie soundtracks were a whole business in and of itself. You could have six singles off one soundtrack hit top 20.

Black media faded long before the 00s. It concentrated into its own channels like UPN in 1995 or became marketed towards just black families.

The heyday your talking about was when black actors and media got major mainstream pushes was just the early 90s.
Wesley Snipes career was makes from 91-95.


Not saying there weren’t good stuff in the late 90s but there’s a reason House Party is remembered more than Love Jones.

black media had sway/was healthy into the 00’s, after that it was fully corporate.

and lol @ HP having more sway. Maybe with dudes, but BW have love Jones and love and basketball as two of their GOAT movies.

 

[dora_da_destroyer]

I don't think it died off, the sounds changed and it became modern RnB in the late 90's-early 2000's
I think these could all be called New Jack Swing or have elements of New Jack Swing







so on and so on...

This ain’t NJS at all. JD and Diddy ran their own lane of heavily sampling 80’s hits. Now if you want to say NJS laid the framework for incorporating hip hop and r&b, sure, but that doesn’t make what came after it NJS

 

[Doin2Much Williams]

New jack swing was wack. Yeah, gangsta rap took over and Cube said, "you can new jack swing on my nuts". LOL

White




.

 

[OnlyInCalifornia]

It is more than gangsta rap and I wonder if some of the people commenting are not old enough to truly remember what happened then.

One of the big contributing factors was the fact that it stopped getting a lot of spins on MTV as they shifted to more Rock and Hip Hop in general plus having shows that took up time away from just playing videos like MTV Beach House, MTV Sports, Liquid TV, Real World, and others.

Boyz II Men was still insanely popular through the 90s regardless though so I don't know if anything died as much as it just shifted to another sound.

 

[call_me_step_daddy]

that shyt was like a disco version of hiphip..same with the ring tone era of hiphop, except that was much, much worse

 

[Big Mark]

White




.

White what?

 

[Devil Plisken…CMS]

It is more than gangsta rap and I wonder if some of the people commenting are not old enough to truly remember what happened then.

One of the big contributing factors was the fact that it stopped getting a lot of spins on MTV as they shifted to more Rock and Hip Hop in general plus having shows that took up time away from just playing videos like MTV Beach House, MTV Sports, Liquid TV, Real World, and others.

Boyz II Men was still insanely popular through the 90s regardless though so I don't know if anything died as much as it just shifted to another sound.

My take?

shyt just slowed down. Most of the major songs were slower & mellow

The biggest uptempo songs then was stuff like..
Real Love
I Like (Kissing Game)
Don’t Walk Away
Keep On Walking
If You Love Me (Say It)

That’s really it and even still those songs, with the acception Of Cece Peniston, didnt have the same rpm as some of the bigger NJS songs

It was one of the biggest shifts in black music history

Jodeci didn’t have ONE upbeat hit...not one lol