90s brehs. Why did new jack swing die off?

[DontEemTry]

After a while the sound became too repetitive in my opinion.

 

[DANJ!]

After a while the sound became too repetitive in my opinion.

This too... eventually everything, no matter how dope it is, will run its course. Especially when literally everybody's doing it for years at a time. Even with the hip-hop soul sound that followed it- by the time everybody had a remix sampling an old hip-hop beat, it was like you'd heard it done a million times. It was incredible for a long while, but it was gettin' to be time for something else. Then Timbaland came with his sound, then neo-soul started growing, and so on... after like 5/6 years of every rap song from '84-'90 being sung over, lol

 

[SAJ!!]

That’s another thing

Bobby took wayyyyyy too long between albums. He was the face of the sound and one of the biggest stars in the world. He should have been back out in 90 instead of 92.

Bobby went double platinum in 92 with a sound that was on its deathbed. If he took his career/himself more seriously it wouldn’t have been crazy to think they could have put together the material to hit 5-6 million with a follow up to Don’t Be Cruel’s 8 million in 90/91

If he comes back and does numbers it’s possible this extends the lifespan of New Jack Swing on a whole since the labels would still see it as a big pot of gold

When Bob faded so did the sound as a whole

Now that I’m thinking about it was Bobby’s two albums the only platinum albums NJS produced? (Sans Dangerous)

Damn right.

That period for Bobby was an example of what could have been.

 

[SAJ!!]

My take?

shyt just slowed down. Most of the major songs were slower & mellow

The biggest uptempo songs then was stuff like..
Real Love
I Like (Kissing Game)
Don’t Walk Away
Keep On Walking
If You Love Me (Say It)

That’s really it and even still those songs, with the acception Of Cece Peniston, didnt have the same rpm as some of the bigger NJS songs

It was one of the biggest shifts in black music history

Jodeci didn’t have ONE upbeat hit...not one lol

True.

When Jodeci released Gotta Love, it bricked something serious.

Then they released Forever My Lady and the rest was history.

 

[Doctor Wily]

It was a mix of horror core in 92 & all of the emerging sounds coming out of 93.

 

[dora_da_destroyer]

This too... eventually everything, no matter how dope it is, will run its course. Especially when literally everybody's doing it for years at a time.

Can someone tell this to trap beats