Didn’t they over push Naito to the point that he had to do a second excursion where he joined Los ingobernals? Same thing might end up happening to Jay.
Yeah, in 2010 -after he returned from his excursion from CMLL - Naito was seen as the next guy.. At the same time, Okada was showing he was the heir of Tanahashi's place as the Ace so most people figured out that those two were going to be generational rivals. Their match in 2012 in Korakuen pretty much was meant as a symbol of them as the future of the company.
In 2013 it was considered "Naito's time" to be go from promising young guy to legit main eventer. Thing was, by that time his "Stardust genius" persona was very stale so when he got the green light push fans were
about him. So his push was halted, and he remained lost in the shuffle for a year, until New Japan finally decided to send him to Mexico and let him do a Chono-like turn with a gimmick change that turned his career around.
I don't think Jay is quite there yet...unless he wins tomorrow, which I really don't see happening (then again, I sad the same thing for WK 12 and I
was dead wrong
)