I would say first you want to learn a mix of everything. See what you like the most. You don't have to get a cert.
You can go techie:
Dev (coding) (Jr, mid, sr, architect but you need to be the shyt to get this label, design (adobe illustrator, photoshop), intelligence/creative (this mixes writing with tech knowledge) (levels are: Jr, mid, consultant), you can be an engagement lead but you must know the tech and you must communicate with different stakeholder as well as global, of course you got other forms of IT. You got medical IT, you got InfoSec and that got a shyt load of shyt to know and learn. You can an Sec dev, engr, vulnerability researcher, etc. shyt, IT is huge af. It's kinda hard to break in it. You got skills and many of the pro specialize at shyt. Some on Sharepoint. Some on Adobe experience manager, Sitecore, Drupal, etc. Man, it's deep to be frank. Think about it like law. You can be all types of lawyers. Intl', health, cyber, etc.