Because it's all about entertainment. Jay said it best. "I would spit it, if yall would buy it, that's good business."
It's like a movie, with fantastic stories of drug dealing and crime. That shyt sells. The problem isn't the artist, it's the fans. The artist isn't buying all his own albums, he makes a product that people enjoy enough to buy. And who really wants to hear about everyday normal shyt? Wasn't Asher Roth's whole shtick about being a college kid? He was a straight dud.
The world is supply and demand, and every body is demanding these fanatical stories from the ghettos. In any other scenario we would applaud this dude for taking advantage of the system.
and all of that phony shyt went right outta the window when yall let Ross off the hook. We are grown people listening to this music, you don't need a rapper to separate fiction from reality for you. You should know by now when a nikka is real and when he's full of shyt.