Campaign spending strategy is an interesting phenomenon
There are many ways to market yourself (or a product) essentially for free..and those ways can often be just as effective or more so than spending money on it.
Yang is great on twitter and that is firmly outweighing any tv ad he could purchase
Lets say a 60-80 year old reliable voter is watching tv and sees a Yang UBI ad for the first time..theyre gonna have a combination of
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as in.."cool, but no chance this guy will ever be able to actually make this happen".
On platforms like his website or twitter with more drawn out explanations..the plan seems more viable and sensical.
The money it would take to convince a potential voter about UBI being possible on TV would simply cost too much if its not executed perfectly
With that said, he needs name recog with these people and has to buy the ad time or he stands no chance.
He cant pull a Kasich and just hang around while hoping for some outlandish brokered convention because he would never be an option in that circumstance. Hes gotta make moves asap