Honestly, Kendrick and Cole don't come off as friends to me. Not to say they never were, but when I look at Cole and Drake's friendship, it seems like the only one that actually exists within the big three. They were closer when they were both coming up, but within two years of their debut albums, Kendrick outpaced Cole and it seemed more like mutual respect than friendship. At least in Kendrick's case. Cole obviously loves and respects Kendrick and sees him as a friend. If Kendrick never talked to Cole again, I feel like he would be okay with it.
For all of Drake's faults, I at least had the impression that he had the same amount of love and respect for Cole that Cole had for him. I don't know if Kendrick has that same admiration, or if he ever did.
I always thought Kendrick was better than Cole. Even now. Which is why I think a lot of Cole fans were hurt by the apology. They think Kendrick is overrated and wanted someone to beat him. Cole was their best bet, and when he pulled out, it was clear that Kendrick was #1. That just made them despise him more.
It's also funny that people are using the technical argument to boost up Cole when Eminem gets flak for the same thing. MMLP2 is arguably his best album from a technical standpoint, but nobody's using that as a way to say Eminem is the best because it's not a good album. Cole's discography is definitely making improvements, but Kendrick already reached those heights years ago.
And for the first time in years, both Kendrick and Cole dropped an album in the same year, so here's a head-to-head: GNX vs. Might Delete Later. Who wins?