https://seekingalpha.com/article/3983054-wwe-tv-ratings-longer-reflect-popularity
Google Trends show WWE interest has not declined like WWE’s TV ratings have.
Google Trends data are consistent with increases and decreases in business for companies similar to WWE.
Live attendance is stable. Attendance is weakening in Q2, but it may recover when John Cena returns to touring.
WWE merchandise revenue is up, largely thanks to increases in revenue from the WWEShop segment.
Still, TV ratings are an important issue for the company as it faces renegotiating its TV rights contracts in a few years.
WWE's (NYSE:WWE) falling television ratings suggest the company's popularity is also declining, but Google Trends, house show attendance and merchandise revenue show otherwise.
Google Trends show WWE interest has not declined like WWE’s TV ratings have.
Google Trends data are consistent with increases and decreases in business for companies similar to WWE.
Live attendance is stable. Attendance is weakening in Q2, but it may recover when John Cena returns to touring.
WWE merchandise revenue is up, largely thanks to increases in revenue from the WWEShop segment.
Still, TV ratings are an important issue for the company as it faces renegotiating its TV rights contracts in a few years.
WWE's (NYSE:WWE) falling television ratings suggest the company's popularity is also declining, but Google Trends, house show attendance and merchandise revenue show otherwise.