He's Hip Hop now. The original Emcee's use to get the crowds hype. The first 15 years of Hip Hop, the Emcee's were on some: Hip Hop Hibbity Hip Hop you don't stop type rhymes. People act like snobs now trying to say some people are Hip Hop and some people aren't. Drake is pop, but he's also Hip Hop.
Early hip hop being party music and modern hip-hop being pop music aren't the same at all.
Early hip-hop was from the street and for the people in the street. Those parties were block parties in the PJs. The music was the soundtrack of the NY ghetto.
Early hip-hop wasn't getting advertising placement, and definitely wasn't getting played in shopping malls. White folks was calling it jungle music. They was scared of hip-hop.
The early rappers wasn't rich kids from Toronto, they was poor kids from the PJs. They might have been kicking cat in the hat ass rhymes but they was from the street, they was from the block, they was part of the neighbourhood. They wasn't trying to kick shyt to make white folks happy, they was just kicking shyt that was gonna be fly in they hood. It was relatable for people in the hood.
It ain't the same as making non-threatening crossover music for the pop crowd to vibe to.