I swear there was already on this. Anyways, Microsoft needs to improve in Europe and Asian markets because they're mainly strong in North America and UK when talking about major markets. It's like Phil said it will take more than one game to swing sales in their favour. However, they're somewhat playing a different game than both Sony and Nintendo because they most likely care about software revenue and subscribers. Revenue wise they should be 3rd after acquiring ABK with only Sony and Tencent ahead.
Also, I am a believer that in order to drive gamepass subs up they need more console sales because I feel that's where bulk of subs generate from. I feel most PC gamers don't want to touch windows store and will only use PC gamepass as a demo to see if a game is worth buying on steam. Hopefully, they can fix windows store to drive PC subs, but at the moment console is the main driver for gamepass
Also, I am a believer that in order to drive gamepass subs up they need more console sales because I feel that's where bulk of subs generate from. I feel most PC gamers don't want to touch windows store and will only use PC gamepass as a demo to see if a game is worth buying on steam. Hopefully, they can fix windows store to drive PC subs, but at the moment console is the main driver for gamepass