Speaking to IGN for a follow-up, GI.biz head of games B2B Chris Dring painted a grim picture of Xbox's fortunes across Europe.
"The sheer absence of available console stock last year does skew these figures quite a bit," he said. "And it's worth noting that Eurozone countries have never been Xbox's strongest territories. They revealed back in February they only hold 20% of the market versus PlayStation's 80%.
"However, even in the UK, which is a market where Xbox is a lot more competitive it's been a tough year, with Xbox Series S and X sales down 23% year-to-date. The reality is the console has very little momentum, which is such a crucial element when it comes to how successful a generation is or isn't for a platform holder."