the 02-05 era was solid but it was a drop off storyline and character wise from the Attitude Era and it was almost as if they knew it.
They focused on building new stars and characters which produced a lot of misses but some good hits. And it was sort of unique having the show and brand not focused on one central character like Rock, Austin, HBK, Bret, etc as they had been during most of the 90s. Outside of HHH beginning his reign of terror, who the top babyface was, was up in question until Batista and Cena rose to prominence.
They focused on building new stars and characters which produced a lot of misses but some good hits. And it was sort of unique having the show and brand not focused on one central character like Rock, Austin, HBK, Bret, etc as they had been during most of the 90s. Outside of HHH beginning his reign of terror, who the top babyface was, was up in question until Batista and Cena rose to prominence.