Sounds like they're tapping into an underserved market. Now people will have an app where they don't have to worry about rejection for their body type...
More than two-thirds (68.8 percent) of adults are considered to be overweight or obese. More than one-third (35.7 percent) of adults are considered to be obese. More than 1 in 20 (6.3 percent) have extreme obesity. Almost 3 in 4 men (74 percent) are considered to be overweight or obese.
Overweight and Obesity Statistics | National Institute of Diabetes and ...
National Institutes of Health (.gov) › niddk › ...good business move.

I might have to take a look at their investments page.