Sounds like they're tapping into an underserved market. Now people will have an app where they don't have to worry about rejection for their body type...good business move.
More than two-thirds (68.8 percent) of adults are considered to be overweight or obese. More than one-third (35.7 percent) of adults are considered to be obese. More than 1 in 20 (6.3 percent) have extreme obesity. Almost 3 in 4 men (74 percent) are considered to be overweight or obese.
Overweight and Obesity Statistics | National Institute of Diabetes and ...
National Institutes of Health (.gov) › niddk › ...
I might have to take a look at their investments page.