Many women don't know how to admit they want men to lead and assume a certain gender role without having to submit to one themselves.
Many women don't want to submit because they've been surrounded by sexist a$$holes who bring nothing to the table but a hard wiener. There is no incentive for them to subscribe to a role that subjugates them.
Why are they going to submit to a disrespectful man who can't provided anything that they can't provide for themselves? If they are going to have to do everything anyway, and then deal with being treated like a child - they might as well do for themselves and save the hassle.
When more men learn that leadership is not domination, then more women will stop having a knee jerk reaction when they hear the words "traditional values." When more men learn the meaning of "mutual respect" then things will go more smoothly.
My husband is treated like a King because he treats me like a Queen. But I assure you if he spouted some of the sexist nonsense I have seen on here, then he wouldn't get that treatment. The second respect for me as a human being goes out the window- then so does my amicable nature. My husband leads quite well without subjugating me. More men should try it.
In short, when more men learn how to lead properly, more women will follow.