"So a few years ago, Im watching the Pistons beat the Lakers in the Finals. I’m seeing Larry Brown’s Pistons fully take advantage of the rules. It was impossible to stay in front of Kobe. He could get anywhere he wanted on the court. The Pistons knew it as well. So every time he tried to get to the basket, they would body up and bump him. The officials did just as they were supposed to. Since Kobe had the advantage on the defender, they didn’t call a foul. However that little bump slowed Kobe down just enough that it gave Ben Wallace a split second more to on a pre rotation to the Paint, to be in a better position to defend the basket. Kobe still scored, but not quite as often as he may have otherwise.
At that point it dawned on me that the concept of playing the advantage in a one on one matchup had nothing to do with which TEAM gained the advantage. After all, its the team that scores the most points that wins. Detroit had a brilliant strategy and was playing it to perfection. After the finals, I sat down with the league and discussed with them the difference between player and team advantage. The discussion lead to changing the rules so that perimeter contact was called far more often"