Why is the NBA getting all this criticism about the game and the TV networks get off scot-free?

The War Report

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Much of their product is gonna be either on Peacock or on USA at worst.

As long as D1ck Wolf and Lorne Michaels run that network, there's only but so much time the network itself is gonna devote during the week to sports, and when that happens, they better kill the ratings because if NBC starts losing to FBI and all their spinoffs, they're gonna move everything but the playoffs to streaming.
So it’s gonna be worse than it is now. :heh:
 

NYC Rebel

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Let’s not pretend that these battles didn’t break down into Magic v Bird for most casuals. Before those 2, the finals were on tape delay. Fact is, the NBA hasn’t been popular like that with the American public outside of having generational talent who put asses in seats. Same thing with wrestling honestly
Magic & Bird were actually second to the bitterness of the Celtic-Laker rivalry
 

Nero Christ

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Magic & Bird were actually second to the bitterness of the Celtic-Laker rivalry

I kind of doubt that How Magic Johnson and Larry Bird’s Rivalry Shook the NBA

Fact is...Magic v Bird coincided with the rise of corporate greed in the 80s, Reagonmics, & Peak American capitalism. This environment lead to us seeing athletes becoming pitchmen for various brands as well as becoming brands themselves. The team aspect of hoops wasn't getting traction in the US on a professional level until the 2 biggest college hoops stars came to the NBA and brought with them a bunch of underlying sociopolitical issues that allowed fans to get fully invested in the NBA.

Truth is, the NBA hasn't been around that long and fandom of the teams isn't as embedded in people like it is for football (both soccer, NFL and college) and baseball and even then the nature of American capitalism & that idea of individual over community still leads to stars being the main promotion for US sports.

Sure the NBA could always adjust their marketing (and should) but the American public hasn't shown historically they will watch if there aren't stars doing incredible things.
 

NYC Rebel

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I kind of doubt that How Magic Johnson and Larry Bird’s Rivalry Shook the NBA

Fact is...Magic v Bird coincided with the rise of corporate greed in the 80s, Reagonmics, & Peak American capitalism. This environment lead to us seeing athletes becoming pitchmen for various brands as well as becoming brands themselves. The team aspect of hoops wasn't getting traction in the US on a professional level until the 2 biggest college hoops stars came to the NBA and brought with them a bunch of underlying sociopolitical issues that allowed fans to get fully invested in the NBA.

Truth is, the NBA hasn't been around that long and fandom of the teams isn't as embedded in people like it is for football (both soccer, NFL and college) and baseball and even then the nature of American capitalism & that idea of individual over community still leads to stars being the main promotion for US sports.

Sure the NBA could always adjust their marketing (and should) but the American public hasn't shown historically they will watch if there aren't stars doing incredible things.













Show me the “Magic vs Bird” mentions in here that was brought into the game?

There isnt any.

I actually lived through this experience. i was the biggest Magic Johnson fan in the world but it was all about the Lakers beating the cheating ass Celtics, with that match up being secondary.

The Lakers vs Celtics was the storyline.

It was what was pitched to fans, not Magic vs Bird which was a storyline within the story





Magic and Bird were secondary to the Lakers vs Celtics rivalry. It wasnt the lead to how the Lakers and Celtics were advertised
 
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NYC Rebel

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@NYC Rebel
The timeline of events backs up what I wrote. Correct?
If you challenge something, then concede the point when you are corrected.

You were incorrect in saying stern controlled marketing of the NBA while at CBS. the NBA did NOT have control of marketing the NBA when it was on CBS..

I repeat…. The NBA did NOT have control of marketing the NBA on CBS. “CBS Sports” did.

How on earth do I make that up?

Part of their new deal when they went to NBC was that the NBA would have control over how the game was marketed.

I wrote this 25 years ago for marketing class.

You are incorrect.
 

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You can't quote me saying that because I didn't say it.

I said that Stern had a hand in decisions with every broadcaster that the NBA partnered with. The video clip gave details about how it was done with the original tv and cable partners.

And later in the same link, there is a quote from the head of the entity they partnered with after CBS
======
“David Stern is the most dynamic leader to work in American sports in the last quarter century,” says former NBC Sports Chairman dikk Ebersol, who negotiated the deal with Stern. “He was a sensational partner to work and to joust with seven days a week 52 weeks a year. I loved every minute of our creative partnership.”
=====
The quote points to the nature of business partnerships when Ebersol mentions jousting. Give and take, with input from both parties. Including marketing decisions.

Stern is universally credited with expanding the fanbase and value of the NBA to the point where there was a bidding war in 1989 when the CBS deal ended. And for continuing that expansion and rise after the move to NBC.
The timeline outlines when and how Stern's marketing decisions got implemented.

Like I wrote, he had a hand in the marketing decisions with whoever was broadcasting the NBA.


Juelzing, playing semantics games, etc doesn't change the facts.
 

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@NYC Rebel
You can't quote me saying that because I didn't say it.

I said that Stern had a hand in decisions with every broadcaster that the NBA partnered with. The video clip gave details about how it was done with the original tv and cable partners.

And later in the same link, there is a quote from the head of the entity they partnered with after CBS
======
“David Stern is the most dynamic leader to work in American sports in the last quarter century,” says former NBC Sports Chairman dikk Ebersol, who negotiated the deal with Stern. “He was a sensational partner to work and to joust with seven days a week 52 weeks a year. I loved every minute of our creative partnership.”
=====
The quote points to the nature of business partnerships when Ebersol mentions jousting. Give and take, with input from both parties. Including marketing decisions.

Stern is universally credited with expanding the fanbase and value of the NBA to the point where there was a bidding war in 1989 when the CBS deal ended. And for continuing that expansion and rise after the move to NBC.
The timeline outlines when and how Stern's marketing decisions got implemented.

Like I wrote, he had a hand in the marketing decisions with whoever was broadcasting the NBA.


Juelzing, playing semantics games, etc doesn't change the facts.

You said this
David Stern had a hand in everything broadcast related to the NBA even before he was promoted to commissioner.
Before the iconic NBC days, when games used to air on CBS, his idea of promoting the superstars of the league for marketing purposes was evident in the intro.

First….he played no role in how CBS Sports marketed the game.

CBS Sports had complete autonomy on how the game was marketed on their network.

Lastly, I posted the intros on CBS. They barely make mention of bird and magic.

Even m Dr. J being one game away from getting his first NBA championship, after almost a decade worth of failures, he’s mentioned once in the intro.



That’s how little CBS wasn’t to be player centric with their intros.



Again… You are incorrect that stern had a hand and how the game was marketed on CBS as well as you being wrong on the intros being playercentric on CBS
 

ISO

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i just left the Hornets game and they were losing by 30 at halftime. Nobody was doing shyt but Lamelo until Miles in the 3rd quarter. Houston was getting ever shot they wanted. That’s not good basketball for this league man. Blaming networks is only a small part if you’re blaming people.. these players aren’t playing with a damn
Did it occur to you that the Hornets are one of the worst and youngest teams in the league? :mjlol:
 
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