@NYC Rebel
You can't quote me saying that because I didn't say it.
I said that Stern had a hand in decisions with every broadcaster that the NBA partnered with. The video clip gave details about how it was done with the original tv and cable partners.
And later in the same link, there is a quote from the head of the entity they partnered with after CBS
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“David Stern is the most dynamic leader to work in American sports in the last quarter century,” says former NBC Sports Chairman dikk Ebersol, who negotiated the deal with Stern. “He was a sensational partner to work and to joust with seven days a week 52 weeks a year. I loved every minute of our creative partnership.”
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The quote points to the nature of business partnerships when Ebersol mentions jousting. Give and take, with input from both parties. Including marketing decisions.
Stern is universally credited with expanding the fanbase and value of the NBA to the point where there was a bidding war in 1989 when the CBS deal ended. And for continuing that expansion and rise after the move to NBC.
The timeline outlines when and how Stern's marketing decisions got implemented.
Like I wrote, he had a hand in the marketing decisions with whoever was broadcasting the NBA.
Juelzing, playing semantics games, etc doesn't change the facts.