Why is NBA Media so much worse than other Major Sports

The Amerikkkan Idol

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Sensitive? Niqqa….Im talking business. I wrote some of these points in marketing class, the fukk are you talking about sensitivity? :mindblown:

Who adds their company name to a show only for its ambassadors to tear it down?

Just a God awful take


You ran off a laundry list of NBA problems as if one couldn’t do the same for the NFL or MLB. This weekend saw one entertaining NFL playoff game. The product is just as wack as the NBA, the difference being is that the NFL is much more teamcentric than the NBA that is playercentric, so there’s an inherent advantage there. Second, NFL players close ranks around the game being questioned


And thats the job of flagship shows.
The job of a flagship show for a sports league is to serve as the primary program that represents and PROMOTES the league, its players, and its events to a wide audience. It acts as the face of the league's media efforts and helps shape the league’s brand and visibility. (Sports Business definition).

Brand Promotion: The flagship show helps define and promote the league's identity, values, and image, reinforcing the league's narrative to fans, sponsors, and media.

Highlighting Key Events: It features major events, games, and matchups, providing previews, recaps, and analysis. This includes key moments like playoffs, championship games, and important storylines in the season.

Player & Team Exposure: The show offers in-depth features on star players, teams, and coaches, helping to build narratives around personalities and performances that engage viewers.

Fan Engagement: It connects directly with fans, fostering a sense of community and excitement around the league. This could involve fan interactions, social media integration, and engaging content like behind-the-scenes looks or interviews.

Broadcasting Authority: As the flagship show, it establishes the league’s authority on the latest news, stats, and developments, offering a reliable, trusted source for fans to keep up to date.

Partnerships & Sponsorships: The show also plays a key role in attracting and maintaining sponsorship deals, advertisers, and media partnerships, as it typically reaches the largest audience and provides significant exposure.

Highlighting League Initiatives: It can spotlight league-wide initiatives, such as charity work, diversity efforts, or community engagement projects, to promote the league's broader values.

Inside the NBA does none of that.


The NFL continues to have success in traditional media, so whats your point?


And that honesty is whats hurting the NBA. Tell me the benefit to the NBA when Barkley tells players not to watch the playoffs. Ir getting fans jealous of NBA player salaries comparing them to steel workers while saying zero about the $20 billion net worth owners who are the ruin of this country? Inside the NBA success does NOT benefit the NBA .


They dont.


Of course they do. Because the NBA tears down its great players because of shytty ring, culture debates, and all this other negativity. You keep on bringing up outcomes but not the causes of it.



And there in lies the problem of how basketball’s marketed as I said earlier. when you are playercentric league, you are at a disadvantage because when those players retire or get hurt, no one cares. Some of the NBAs problems stretch back to the 90s and has nothing to do with Shaq and Charles




Either way, Im the one having a sports business talk and youre the one playing fanboy to two c00ns who are jealous of today’s players and tearing down the league in the process

Not reading all that.

Tell Adam Silver to put out a better product. :yeshrug:
WU7KSze.gif
 

FakeNews

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“I’ll be self-critical here about the job the league is doing, I think we have to do a better job and not just leave it to commentators, critics, fans, to tell those great stories about the game itself,” Silver said. “Thanks to Turner, Inside the NBA, nobody does it better than you guys. Which gives me an opportunity to say, Shaq, keep the band together!”

Like most NBA fans, Adam Silver hopes Inside the NBA will continue. And if anyone assumed Silver might have an issue with Inside the NBA’s tendency to be blunt or honest, O’Neal was quick to explain the show’s willingness to criticize current players.

“I was taught as a youngster that if people are going to pay to watch you perform, you put on a show,” O’Neal said. “It’s not us just hating, it’s like, ‘Hey, we don’t think you put on a show tonight. We think you need to put on a show to protect this thing of ours.’

“The greatest form of caring is honesty,” Silver told Shaq. “And I think there is that sense from you and your crew, Inside the NBA, that you’re in the family and the things you’re saying are coming from the heart. So, I love the show and I appreciate that fact that you guys are willing to be direct. It doesn’t necessarily mean that everybody has to agree all the time either. But it’s an honest point of view.”

An honest point of view that might not be for everyone, with former analyst and current Los Angeles Lakers head coach, JJ Redikk recently criticizing the negativity that’s often portrayed by NBA media. As a fan, Adam Silver is right for wanting Inside the NBA to stick together. But as commissioner, he wouldn’t be wrong for asking them to be a little more diplomatic.
 

tremonthustler1

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My Pops Forever RIP

Best thing NBA could do is move it's season to the summer
so that NFL isn't stomping out the first half of its season. Y'all don't have the stars anymore to make us pay attention over the NFL. But I'm guessing players would protest so they can spend summers in Italy rather than play ball:respect:
That died in 2020 and the idea that the NFL is keeping anyone from watching hoops is a lie.


Also, you won't care as much if they played in the summer cuz you wanna be outside.
 

The Amerikkkan Idol

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Iverson_64

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I'm a fan mainly of the NBA product from 1990-2016. However, I get what the OP is saying since I still sometimes catch the sports coverage and watch some games out of curiosity.

The modern NBA media is by far the most contrarian, unserious, sensational, and divisive out of all the major sports coverage. And it's not a new thing either.

I think it ultimately is a consequence of the NBA being marketed as "WWE with Hoops" for a very long time(since Larry vs Magic really) and Stern/Silver failing to find a way to successfully market teams over superstars, "normal" teams over dynasty/legacy teams, playmaking over analytics, and storylines/narratives over games in the post Jordan era where only Lebron and Kobe have become truly generational stars.

The end result is that most modern NBA commentators are only conditioned to speak on the league in ways that fall back on the "WWE with Hoops" formula. They assume that the NBA audience is made up of player stans who only care how their individual player performs, fake NBA fans who only care about the drama and narratives, stat nerds who only watch highlights and collect data, and casual fans who only care about how legacy/dynasty teams like the Lakers, Heat, Celtics, and Warriors perform. And, while those fans exist, there's still tons of fans who aren't like that at all but they aren't prioritized by most NBA media.

Due to the "if it ain't broke don't fix it" formula, most NBA media is marketed heavily to casual NBA viewers who want a "TLDR" quick summary of the games, stans who want to see players constantly compared and pitted against each other based on stats or rings, and non-fans who enjoy the entertainment value of these shows even beyond the realm of basketball. And this has been occurring for a long enough time that it's conditioned many NBA fans, including those who are passionate about the sport, to embrace it as part of NBA culture and act like Nintendo fanboys putting up with shytty online service just because they're used to it and have too strong of an attachment to the brand.

As smug as that cac JJ Reddikk is, he was doing great with that podcast he did with Bron that he now can't do anymore cause of the Lakers. Even though they had some bad takes on there, they at least provided a decent show centered around actual playmaking and treating basketball like an actually complex sport with actual strategies and move sets.

The mainstream NBA media has had this problem for a looong time though so it's too late to overcorrect it. People have been so conditioned to accept this type of Wendy Williams level commentary in NBA coverage that many viewers might be thrown off by an actually insightful and in-depth commentary on the games or find it boring.

Other sports media have already conditioned their fans to pay closer attention to teamwork, playmaking, X's and O's, decent breakdowns of games/players, etc. even though they'll engage in NBA media level fukkery here and there. So, they have less to worry about in that regard.
 

fifth column

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I'm a fan mainly of the NBA product from 1990-2016. However, I get what the OP is saying since I still sometimes catch the sports coverage and watch some games out of curiosity.

The modern NBA media is by far the most contrarian, unserious, sensational, and divisive out of all the major sports coverage. And it's not a new thing either.

I think it ultimately is a consequence of the NBA being marketed as "WWE with Hoops" for a very long time(since Larry vs Magic really) and Stern/Silver failing to find a way to successfully market teams over superstars, "normal" teams over dynasty/legacy teams, playmaking over analytics, and storylines/narratives over games in the post Jordan era where only Lebron and Kobe have become truly generational stars.

The end result is that most modern NBA commentators are only conditioned to speak on the league in ways that fall back on the "WWE with Hoops" formula. They assume that the NBA audience is made up of player stans who only care how their individual player performs, fake NBA fans who only care about the drama and narratives, stat nerds who only watch highlights and collect data, and casual fans who only care about how legacy/dynasty teams like the Lakers, Heat, Celtics, and Warriors perform. And, while those fans exist, there's still tons of fans who aren't like that at all but they aren't prioritized by most NBA media.

Due to the "if it ain't broke don't fix it" formula, most NBA media is marketed heavily to casual NBA viewers who want a "TLDR" quick summary of the games, stans who want to see players constantly compared and pitted against each other based on stats or rings, and non-fans who enjoy the entertainment value of these shows even beyond the realm of basketball. And this has been occurring for a long enough time that it's conditioned many NBA fans, including those who are passionate about the sport, to embrace it as part of NBA culture and act like Nintendo fanboys putting up with shytty online service just because they're used to it and have too strong of an attachment to the brand.

As smug as that cac JJ Reddikk is, he was doing great with that podcast he did with Bron that he now can't do anymore cause of the Lakers. Even though they had some bad takes on there, they at least provided a decent show centered around actual playmaking and treating basketball like an actually complex sport with actual strategies and move sets.

The mainstream NBA media has had this problem for a looong time though so it's too late to overcorrect it. People have been so conditioned to accept this type of Wendy Williams level commentary in NBA coverage that many viewers might be thrown off by an actually insightful and in-depth commentary on the games or find it boring.

Other sports media have already conditioned their fans to pay closer attention to teamwork, playmaking, X's and O's, decent breakdowns of games/players, etc. even though they'll engage in NBA media level fukkery here and there. So, they have less to worry about in that regard.
Ever heard of Wardell? He kinda led a dynasty to 4 chips in 8 years and is the goat 3pt shooter?
 

Iverson_64

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Ever heard of Wardell? He kinda led a dynasty to 4 chips in 8 years and is the goat 3pt shooter?
I almost included him too but I was talking in a general sense.

Some of the best current players in the league aren't marketable personalities and that's why the NBA dropped the ball in not marketing teams better post Jordan so they don't have to be too reliant on having a "face of the NBA."
 

The Amerikkkan Idol

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I almost included him too but I was talking in a general sense.

Some of the best current players in the league aren't marketable personalities and that's why the NBA dropped the ball in not marketing teams better post Jordan so they don't have to be too reliant on having a "face of the NBA."
I think a part of the problem is that there's too many teams in the NBA & the players move around so much that it's hard to get invested in teams.

The best thing that could happen to the NBA would be contraction, so that you start having all the best players ending up on the traditional teams & their cultures.

It used to be when you said "Boston Celtics", that meant Larry Bird, Kevin McHale, & Robert Parrish for over a decade or if you said "Los Angeles Lakers", that meant Magic Johnson, Kareem, James Worthy.

Now, "Los Angeles Lakers" are who? LeBron? He's not a career Laker, AD? Him neither? JJ Reddikk?

Like there used to be a whole culture that went into being a fan of a team, where I knew the coach & stars would mostly be consistent for at least 4 or 5 years.

So, the NBA, especially in the post-Heatles era has no choice but to market the players over teams because the teams are constantly in upheaval & you have so many teams that are in cities that nobody cares about outside of those towns
 

In The Zone '98

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So, the NBA, especially in the post-Heatles era has no choice but to market the players over teams because the teams are constantly in upheaval & you have so many teams that are in cities that nobody cares about outside of those towns

Both players and mgnt wanted shorter term deals

neither side wanted to be stuck in deals that werent beneficial
 

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I almost included him too but I was talking in a general sense.

Some of the best current players in the league aren't marketable personalities and that's why the NBA dropped the ball in not marketing teams better post Jordan so they don't have to be too reliant on having a "face of the NBA."
I said this two decades ago. The NBA issues pre-date the current media issues.
 
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