Why did they start calling us "African American"?

Everythingg

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To answer the thread title, its the same reason why Walter Plecker helped pass the "Racial Integrity Act" which made it to where in Virginia a person could only be "colored" or "white". Trying to erase histories of groups of people (one specifically) especially black people...
 

IllmaticDelta

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1847 "Afric American"
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Just saw a documentary segment from 1960's and was reminded of my previous post here.​


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Modern History
The term "African American" ...where did it come from?

It was announced/POPULARIZED by Jesse Jackson in 1988 after Dr. Ramona Edelin suggested it during a group meeting of 75 people who all agreed it's a good idea to change the name to African American.
full

That said the term African American was already in use, though mostly in academic & "cultural nationalist" circles.

Leaders Say Blacks Want To Be Called 'African-Americans'
AP, Associated Press
Dec. 20, 1988 5:05 PM ET


Ideological Timeline
Given the original declaration was in 1988, below I've included a time line of articles (1967,1989,1991,1997,2005,2013) that gives a clear idea of the politics/"zeitgeist" of African American thought around the term.

Timeline: (1967,1989,1991,1997,2005,2013)​
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What's In a Name?
Negro vs. Afro-American vs. Black
Lerone Bennett, Jr.
Senior Editor, Ebony Magazine
Source: Ebony 23 (November 1967)

"... The word "Negro" is not geographically or culturally specific. "Historically," he says, "human groups have been named according to the land from which they originated .... The unwillingness of the dominant group to recognize the humanity of the African is evidenced by the fact that when it is necessary or desired to identify Americans in terns of the land of their origin, terms such as Italian-American, Polish-American, Spanish-American, Jewish-American (referring back to the ancient kingdom and culture of Judaea), etc., are employed. In the American mind there is no connection of the black American with land, history and culture--factors which proclaim the humanity of an individual." Baird denies that the English word "Negro" is a synonym for black. He says. "'Negro' does not mean simply 'black,' which would be the simple, direct opposite of 'white.' We talk about a 'white man' or a 'white Cadillac'; we may talk, as many unfortunately do, of a 'Negro man,' but never of a 'Negro Cadillac.'

Baird believes the word "Afro-American" will supplant the word "Negro." He does not object to the term "black," which, he says, lacks the historical and cultural precision of the word "Afro-American." He is supported in this view by Richard Moore, Harlem bookstore owner and author of The Name "Negro"--It's Origin and Evil Use. Moore says the word "Negro" is so "saturated with filth," so "polluted" with the white man's stereotypes, that "there is nothing to be done but to get rid of it." He prefers the word "Afro-American" because of its "correctness, exactness, even elegance." He believes the adoption of the word will force "these prejudiced European-Americans" to reevaluate black people in terms of their history and culture. "Black," Moore said, "is a loose color designation which is not connected with land, history, and culture. While I recognize it as a step forward in getting rid of the term 'Negro,' I think it is necessary to take the next step. " ..."





Timeline: (1967,1989,1991,1997,2005,2013)​

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January 31, 1989
'African-American' Favored By Many of America's Blacks





Timeline: (1967,1989,1991,1997,2005,2013)​
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Vol. 106, No. 1 (Spring, 1991)
From Negro to Black to African American: The Power of Names and Naming on JSTOR




Timeline: (1967,1989,1991,1997,2005,2013)​
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No. 16 (Summer, 1997)
The Emergence of the Term "African American" at Two Prestigious Institutions: The New York Times and the Supreme Court on JSTOR





Timeline: (1967,1989,1991,1997,2005,2013)​
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2005
African American, (the term); a brief history | African American Registry





Timeline: (1967,1989,1991,1997,2005,2013)​

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February 25, 2013
Census to replace “Negro” with “black” or “African-American”
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:ehh:
Exactly what I was referring to in the OP...
(1:12:39 - 1:15:47)


TIMESTAMPED FOR CONVENIENCE
 

IllmaticDelta

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1832 - Peter Osborne Speaks to a Crowd Celebrating American Independence, 5 July 1832



"Ye Afric-Americans":to:

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People are bringing up Jesse Jackson but I don’t think AA even becomes a popular term without Brother Malcolm and the Black Power/Black Arts movements that came after. That laid the groundwork for there for the term to be more widely accepted and adopted.

Similarly to how “Ethiopian” would be used to describe all Africans up until they met one too many miseducated Ethiopians, I feel the same is happening to “African” as well as more Black people from the Americas cross, and a forced to reckon with the gaps in race consciousness between the continent and diaspora.
 

IllmaticDelta

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People are bringing up Jesse Jackson but I don’t think AA even becomes a popular term without Brother Malcolm and the Black Power/Black Arts movements that came after. That laid the groundwork for there for the term to be more widely accepted and adopted.

Similarly to how “Ethiopian” would be used to describe all Africans up until they met one too many miseducated Ethiopians, I feel the same is happening to “African” as well as more Black people from the Americas cross, and a forced to reckon with the gaps in race consciousness between the continent and diaspora.


Nah, that's not why that term died out. That term fail out of favor because white minstrel acts in the early to mid 1800s started using it to describe their racist songs/acts/shows

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