Honestly...don't NOBODY really care about nobody anymore...stars ain't stars like they used to be...
No matter how big or Famous of a person is yall pic put them out in the street somewhere at a certain spot and nobody will notice or care...
For example supermodels don't exist anymore. You couldn't go without Naomi, Cindy, Kate etc being everywhere late 90s-00s. There used to be a hierarchy of things, people at the top telling you who to care about, what to wear, what's in right now, music etc. The internet has leveled the playing field of just about everything and turned the world into Las Vegas kinda, something is always going on at any time. Like for how big Drake & Taylor Swift seem over current artists, they don't seem as large as 2000s artist at the top and that's with top PR keeping them in the mix. Things were a lot more insular back then, there's other shyt always going on now
So it was probably easier back then for Vince, WCW too if they had their shyt together to backdoor into pop culture. Add larger than life characters too like Rock, Austin at their peak and you've got fire
WWE doesn't want stars larger than the brand true, AEW's coming on it's 5th year and nobody over there is known more than they were in 2019. The world is just different the UFC's not even a popular as it was in the 2000s