Why are nigggas like J.Cole considered "Conscious" rappers?

Anerdyblackguy

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Childish gambino said a great quote about haters on his Camp album. To quote " fukk the cool kids, not Chuck Inglish
But people who think that hatin' on me makes them distinguished"

These Cole haters either thinks its cool to hate on him, or B, they really skip his conscious songs and talk out their ass.
 
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