2009-2012 was the anthem rap/ euro hop eraI would say that trend started with T.I.'s Paper Trail with songs like "Live Your Life". Big anthemic, stadium production featuring a Pop singer. Jay Z's Blueprint 3 followed this formula too with "Run This Town". Then we got B.o.B with "Airplanes" featuring the girl from Paramore, which ushered in the garbage Alex Da Kid era. Then Em's Recovery dropped.