"You'll have a cap with a QR code and you scan it with your phone's camera... and out pops a veterinarian... a 6-8 inch hologram talking to you as if they're there about what's in the bottle and why this is going to help your dog and how to give your dog the supplement"
"In the future, any product you take home will have a scanned QR code, out pops a hologram, and they talk to you, basically they are a thought leader that talks to you about the product you're buying.... if you don't have a hologram..... you'll just be obsolete."