What happened to Gen z and the younger Gen in music? The majority of the top music acts in every genre are in their 30s or they are pushing 30

[Hitchens]

Hip hop: Travis Scott 32, Drake 36, lil Durk 30, Gunna 30, Kendrick lamar 36, Lil Uzi 28, Nikki Minaj 50, Jcole 36, Kanye West 46, Tyler the Creator 32, Future 39, Metro boomin 29, Post Malone 29

R&B: Beyonce 41, Sza 33,

Country: Morgan Wallen 30, Luke Combs 32,

Pop: Taylor Swift 33, Selana Gomez 31, Miley Cyrus 30,

Latin: Bad Bunny 30, Karol G 32,

Afro beat: Burma Boy 32


Music used to be a young person game especially hip hop and pop but now most of the big acts are on the older side.

Is being a musician becoming an old head occupation?. Or are we moving away from the big crossover superstar and moving towards musical
acts with a smaller dedicated fanbase like nba youngboy?

Why is the music business failing to find new superstars?

 

[Iceson Beckford]

Similar thing in Sports

A lot of the last clear generational talents are Millennials and up:

Lebron, Messi, Ronaldo, Serena, Floyd,Bolt.

 

[Genos]

only old people buy music

 

[acri1]

Social media and the Internet kind of made everything niche, people stick to what comes up in their algorithm.

If you weren't already famous by the early 2010s (and most people who were are now 30+) then it's hard to blow up or even get mainstream exposure.


It's not really like back in the day where you could blow up off a radio hit or something.

 

[kdslittlebro]

Nikki Minaj 50

Why bro

 

[Ozymandeas]

Because Millennials are the GOAT generation

 

[acri1]

Why bro

just googled it, she's 40

 

[FS4LFE]

There’s too many artist now. A lot of these new cats don’t stand out because they’re busy chasing the same sound.

 

[Wargames]

No more A&R’s…. And 360 deals

 

[Youhadasparkwhenustarted]

Music being so heavily commodified it pushed everyone towards one sound, a lack of artist development, a push away from talent towards image, and art programs in most schools being gutted all happened.

 

[Neuromancer]

Millennials were the last generation that had to have talent to get recognized and have staying power.

 

[KBtheKey]

Not enough innovators. A handful of styles can only be rehashed for so many generations before it becomes played out. Not having the creativity to differentiate yourself from your peers is what's going on right now. Media tries to push images too tho so what you see on front Street is what they want you to see. Social engineering talk and all that.

It's a combination of a bunch of things but the main factor is lack of originality

 

[Michael's Black Son]

Gen Z is packed to the gills with a lot of díckriding faggòts who love the attention — and they simply aren’t bringing alot of innovation to the table despite uninhibited access to media, music of the past and technology that’s only limited by imagination.

 

[NoirDynosaur]

Social media and the Internet kind of made everything niche, people stick to what comes up in their algorithm.

If you weren't already famous by the early 2010s (and most people who were are now 30+) then it's hard to blow up or even get mainstream exposure.


It's not really like back in the day where you could blow up off a radio hit or something.

The early 2010's it was easier to get organic reach

Nowadays, the market is oversaturated or you have to pay for play

 

[NoirDynosaur]

Because Millennials are the GOAT generation

Who paved the way for Millennials? Generation X

Generation X lived through the golden age of pop culture. Music included.

Cut from a different cloth, they were the trendsetters. Rebellious against Baby Boomers.