I've never understood or bought into the Travis hype. Music or sneakers.
There was always something inauthentic about it. People throw around the term "plant" for a lot of people, but he always felt like a real plant.
Every step of his success felt 5 steps too big for the moment. He was "bubbling" before he was really "bubbling", he was "major" before he'd done anything major, and he was an "influencer" before he had a chance to actually be influential.
Plus the fact that most of his fans and custies are teenage white kids let me know that he was a product of good marketing. Nobody falls for marketing harder and has more disposable income than the kids of middle and upper middle class white people.