this.
Because like any job, someone’s gotta do it. And not everyone can.
this gen isn’t buying into Quentin Miller the same way Frank Farian knew no one was buying into the original Milli Vanilli singers.
shyt is deeper than music (which ain’t selling) and they are trying to sell kicks, gear, tickets and merch. But they are also trying to sell songs affiliated with cats like Travis, which makes people instantly interested.
not saying Travis does absolutely nothing but clearly he brings something to the table that other (who don’t have that vibe) simply can’t. It ain’t always about music in the music business.