Personally, if it was ME, I wouldn't care. I'd be happy to play anywhere and make millions but, NBA players think most of the eastern cities are trash.
It seems like the only real destination that players love on the East Coast is Miami.
Now on the West Coast, you have the Lakers, the Clippers (just for being in LA), Houston, Dallas, Phoenix, Golden State, Denver, etc.
Players rather be there than playing in Indiana or in Milwaukee.
With the exception of NY, Miami, Orlando, Atlanta & maybe DC, players probably have no desire to play for colder eastern market teams. The western conference alone has like half of the destination cities in the U.S. Other than Sacramento, Utah and maybe Memphis, all the other western cities >>>>> eastern cities.