They just need to keep going until they can hit on something hot down the road.
Yep, they go the short term route they will fukk up the pay offs. Steadily tell the story and then build then have the super huge pay offs. Look at how long the Austin shyt built. Or even The Rock from the nation to solo career. Kane vs Taker storyline was built for ages, they teased and teased so much even before Kane showed up. That was an epic storyline. I want wrestling to do more shyt like that. I watched that shyt evey week to see what would happen next.