DC doesn't really know what it's doing
they're hoping something sticks. Marvel had damn near a 10 year plan, possibly even longer if you consider how long Bendis has been gutting the core comic books to make room for the movies.
DC has had the TV world on lock for years. But it's hard to ignore those billion dollar cash cow movies that the competition keeps spewing out. They're floundering like fish on land when all they've ever had was TV, animation and Batman.
To be fair, that's all Marvel had, too. Which is why they sold so much shyt. the 90s was harsh on everyone.
But Marvel struck gold.
DC doesnt really know what it's doing.