If you're cashing out this soon on the exposure, you're kinda not confident that she'll be worth anything to the sport in 4 years. If that's the case, the "growing the sport" cry is a bullshyt one. What her fanbase is doing is risking us being sick of her no matter how good she may become. Don't run her into the ground.
The hope is that in 20 years, we're wondering why she's on her 5th Olympic team because some young talented baller is ready to captivate everyone the way she has.
If people were ready to stop doing what they were doing to tune in or arrive live to watch her blank ass expression on the bench hoping that in the 4th quarter of a route, she comes in, it's weird, and it's not accomplishing what you're hoping it would. Before you know it, you'll want her starting the next game and if it's at A'ja's expense let's say, so be it. That's counterproductive.