I'm mad the dude only got $4 as a janitor.
*Update dude lying: The story of how "Flaming Hot Cheetos" came to be? (janitor to millionaire)
- Thread starter Sonic Boom of the South
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I'm mad the dude only got $4 as a janitor.
I'm mad the dude only got $4 as a janitor.
Trust that was all lost double minimum wage in 1976. The minimum wage in 1976 was $2.30 an hour.
That’s a dope story. Meanwhile the idiot who made the Black bun whoppers is home watching CNN and scared that his unemployment benefits about to run out.
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C L O N E*0690//////
salute*
Dreamchaser
All Star
I heard this dude talk in college, he has a interesting story, but $4 an hour in the 80's was actually alot.
I just read that this whole story lies
Hoshi_Toshi
Superstar
Mans got exposed a few days ago. Had Cheetos trending worldwide haha
mofo on a book tour right now telling those lies. Got a movie in the works too smh lying ass
mofo on a book tour right now telling those lies. Got a movie in the works too smh lying ass
FLAMING HOTS
Kiyoshi-Dono
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Be Rick Ross of chips brehitos
The man who didn't invent Flamin' Hot Cheetos
For the last decade, Richard Montañez has been telling the story of how he invented Flamin’ Hot Cheetos. The world has been eating it up.
It goes like this: He was working as a janitor at Frito-Lay’s Rancho Cucamonga plant when he dreamed up a chile-covered Cheeto and believed in himself enough to call up the chief executive to pitch his spicy idea.
For the record:
1:50 PM, May. 16, 2021An earlier version of this article said Lynne Greenfeld and Miguel Lecuona attended business school at Northwestern. The business school they attended was at the University of North Carolina at Chapel Hill.
Corporate backstabbers tried to sabotage Montañez for stepping out of line, but he out-hustled them, driven by a hunger to succeed. Flamin’ Hots became a runaway hit, and Montañez rose through the ranks and became an icon.
Watching his many recorded speaking engagements, it’s easy to see why his story has taken off.
Montañez is a charismatic speaker, and his tale of a Mexican American underdog whose ingenuity conquered the corporate world is a rags-to-riches fable baked into the origin of a wildly popular snack.
For the last decade, Richard Montañez has been telling the story of how he invented Flamin’ Hot Cheetos. The world has been eating it up.
It goes like this: He was working as a janitor at Frito-Lay’s Rancho Cucamonga plant when he dreamed up a chile-covered Cheeto and believed in himself enough to call up the chief executive to pitch his spicy idea.
For the record:
1:50 PM, May. 16, 2021An earlier version of this article said Lynne Greenfeld and Miguel Lecuona attended business school at Northwestern. The business school they attended was at the University of North Carolina at Chapel Hill.
Corporate backstabbers tried to sabotage Montañez for stepping out of line, but he out-hustled them, driven by a hunger to succeed. Flamin’ Hots became a runaway hit, and Montañez rose through the ranks and became an icon.
Watching his many recorded speaking engagements, it’s easy to see why his story has taken off.
Montañez is a charismatic speaker, and his tale of a Mexican American underdog whose ingenuity conquered the corporate world is a rags-to-riches fable baked into the origin of a wildly popular snack.
With their spicy kick and neon-red flavor dust, Flamin’ Hot Cheetos have inspired viral rap videos, Instagram-worthy menu items and streetwear designs. Schools have banned the snack altogether over concerns about its popularity with children. Clear revenue numbers are hard to come by, but nearly every major Frito-Lay line, from Smartfood popcorn to Funyuns, now has a Flamin’ Hot variety on the market.
Montañez has built a lucrative second career out of telling and selling this story, appearing at events for Target, Walmart, Harvard and USC, among others, and commanding fees of $10,000 to $50,000 per appearance.
His second memoir, “Flamin’ Hot: The Incredible True Story of One Man’s Rise from Janitor to Top Executive,” is out in June from an imprint of Penguin Random House.
A biopic based on his life, to be directed by Eva Longoria and produced by Christian super-producer DeVon Franklin for Searchlight Pictures, is set to begin filming this summer. Both the book and the movie were sold after bidding wars — Montañez’s story is undeniably hot.
Richard Montañez, shown at the 2013 opening of the Tamayo art gallery in East L.A., has found success on the speaking circuit. (Ryan Miller / Invision)
Montañez has built a lucrative second career out of telling and selling this story, appearing at events for Target, Walmart, Harvard and USC, among others, and commanding fees of $10,000 to $50,000 per appearance.
His second memoir, “Flamin’ Hot: The Incredible True Story of One Man’s Rise from Janitor to Top Executive,” is out in June from an imprint of Penguin Random House.
A biopic based on his life, to be directed by Eva Longoria and produced by Christian super-producer DeVon Franklin for Searchlight Pictures, is set to begin filming this summer. Both the book and the movie were sold after bidding wars — Montañez’s story is undeniably hot.
Richard Montañez, shown at the 2013 opening of the Tamayo art gallery in East L.A., has found success on the speaking circuit. (Ryan Miller / Invision)
There’s just one problem: Montañez didn’t invent Flamin’ Hot Cheetos, according to interviews with more than a dozen former Frito-Lay employees, the archival record and Frito-Lay itself.
“None of our records show that Richard was involved in any capacity in the Flamin’ Hot test market,” Frito-Lay wrote in a statement to The Times, in response to questions about an internal investigation whose existence has not been previously disclosed. “We have interviewed multiple personnel who were involved in the test market, and all of them indicate that Richard was not involved in any capacity in the test market.
“That doesn’t mean we don’t celebrate Richard,” the statement continued, “but the facts do not support the urban legend.”
Flamin’ Hots were created by a team of hotshot snack food professionals starting in 1989, in the corporate offices of Frito-Lay’s headquarters in Plano, Texas. The new product was designed to compete with spicy snacks sold in the inner-city mini-marts of the Midwest. A junior employee with a freshly minted MBA named Lynne Greenfeld got the assignment to develop the brand — she came up with the Flamin’ Hot name and shepherded the line into existence.
“None of our records show that Richard was involved in any capacity in the Flamin’ Hot test market,” Frito-Lay wrote in a statement to The Times, in response to questions about an internal investigation whose existence has not been previously disclosed. “We have interviewed multiple personnel who were involved in the test market, and all of them indicate that Richard was not involved in any capacity in the test market.
“That doesn’t mean we don’t celebrate Richard,” the statement continued, “but the facts do not support the urban legend.”
Flamin’ Hots were created by a team of hotshot snack food professionals starting in 1989, in the corporate offices of Frito-Lay’s headquarters in Plano, Texas. The new product was designed to compete with spicy snacks sold in the inner-city mini-marts of the Midwest. A junior employee with a freshly minted MBA named Lynne Greenfeld got the assignment to develop the brand — she came up with the Flamin’ Hot name and shepherded the line into existence.